Privacy Policy

Last updated: August 2, 2026

Fluffy Select operates www.fluffyselect.com and related online services (the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use the Services, place an order, contact us, or otherwise interact with us. Our store is powered by Shopify, which processes personal information to provide the commerce platform and related services.

Personal Information We Collect

Depending on how you interact with us, we may collect:

• Contact and account information: name, email address, shipping and billing details, account credentials, and communication preferences.
• Order and transaction information: products viewed or purchased, order history, returns, discounts, and payment status. Payment-card details are processed by our payment providers and are not stored in full by Fluffy Select.
• Customer-support information: messages, order numbers, photos, reviews, survey responses, and other information you choose to provide.
• Device and usage information: IP address, browser and device details, cookie identifiers, pages viewed, referral source, interactions, and approximate location derived from IP address.
• Marketing information: email engagement, advertising interactions, and preferences where permitted by law.

How We Collect Information

We collect information directly from you, automatically through cookies and similar technologies, and from service providers or business partners such as Shopify, payment processors, shipping carriers, analytics providers, advertising platforms, and customer-support tools.

How We Use Personal Information

We may use personal information to:

• Provide the Services, process payments, fulfill and deliver orders, and manage returns and refunds;
• Create and maintain accounts and remember preferences;
• Respond to questions, provide customer support, and communicate about orders;
• Detect, investigate, and prevent fraud, abuse, security incidents, and other harmful activity;
• Improve products, website performance, and the customer experience;
• Send marketing communications and personalize or measure advertising where permitted by law;
• Comply with legal obligations, enforce our terms and policies, and protect our rights and the rights of others.

Cookies and Similar Technologies

We and our service providers use cookies, pixels, local storage, and similar technologies to operate the website, remember preferences, understand usage, improve performance, prevent fraud, and support analytics and advertising. You can manage available choices through our cookie banner, browser settings, and the data sharing opt-out page. Disabling some cookies may affect website functionality.

How We Disclose Personal Information

We may disclose personal information to:

• Shopify and vendors that help operate our store, process payments, host data, deliver orders, provide support, analyze traffic, send communications, prevent fraud, or provide advertising services;
• Business and marketing partners when needed to provide services or measure and personalize marketing, subject to applicable law and your choices;
• Professional advisers, authorities, or other parties when reasonably necessary to comply with law, respond to lawful requests, enforce agreements, or protect rights and safety;
• A buyer, successor, or other party in connection with a merger, financing, reorganization, sale, or transfer of all or part of our business.

We do not sell personal information for money. Certain analytics or targeted-advertising disclosures may be considered “sale,” “sharing,” or targeted advertising under some U.S. state privacy laws. Where applicable, you may opt out using our data sharing opt-out page or a recognized Global Privacy Control signal.

Shopify

Shopify collects and processes personal information about your access to and use of the Services to provide and improve the platform. Information may be transmitted to Shopify and other service providers in countries other than your own. Learn more in Shopify's privacy information.

User-Generated Content and Third-Party Links

Information you post publicly, such as a product review, may be visible to others. The Services may contain links to third-party websites or platforms. Their privacy and security practices are governed by their own policies.

Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. A parent or guardian who believes a child has provided personal information may contact us to request deletion.

Security and Retention

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure. We retain personal information for as long as reasonably necessary for the purposes described above, including to maintain accounts, complete transactions, meet legal and accounting obligations, resolve disputes, and enforce agreements.

Your Privacy Rights and Choices

Depending on where you live, you may have rights to request access, correction, deletion, or portability of personal information; obtain information about our processing; opt out of certain sales, sharing, or targeted advertising; withdraw consent where processing relies on consent; or appeal a decision. You may also opt out of promotional email by using the unsubscribe link in the message. We may need to verify your identity and may accept requests from an authorized agent as permitted by law. We will not discriminate against you for exercising an applicable privacy right.

To submit a privacy request, email hello@fluffyselect.com or use the choices made available on the Services.

International Transfers

We and our service providers may transfer, store, and process information outside the country where you live. Where required, appropriate safeguards or recognized transfer mechanisms are used.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised policy here and update the “Last updated” date.

Contact

For questions, complaints, or privacy-rights requests, email hello@fluffyselect.com. Business name: Fluffy Select. Website: www.fluffyselect.com.